In a store near you!3rd June 2015 / Stuart Norris / Work
Launched this month, the complete range redesign by Listen for well known ethnic food brand Geeta’s. Listen Create won the original six way pitch last year as part of Geeta’s process to embark on their first major redesign. Listen Create’s creative solution allied to over 40 years experience creating, maintaining and nurturing brands played a part, in addition to our 20 year partnership building leading ethnic brand Patak’s was also a strong factor.
Geeta’s Managing Director Anita Samtani said “We were looking for a design partner with a proven record in this category and a high level of creativity to match our ambition, Listen had both.” Geeta’s burst onto the grocery scene in the early 1990’s when founder Geeta Samtani was persuaded to sell the mango chutney she made for her family and friends.
We were looking for a design partner with a proven record in this category and a high level of creativity to match our ambition, Listen had both – Anita Samtani
Managing Director – Geeta’s
The first Geeta’s branded retail product, Geeta’s Premium Mango Chutney, quickly wowed food lovers and retail buyers alike. Supermarket listings soon followed and Geeta’s became a household name. Geeta’s remains family-owned and run, ensuring the ultimate authenticity. They continue to make all their chutneys and pickles in India and manufacture their ranges of cooking sauces, pastes and spice mix products in the UK.