Supermarket range reviews ‘risk alienating big-spending brand shoppers’


There’s an interesting research piece in ‘The Grocer’ this week by Shopper Intelligence that underlines the power of ‘Brand’. Listen Creative have years of experience assisting producers win contracts with Category Reviews for major retailers. From strategy to NPD design, presentation and short films, we get your point across. Supermarket range reviews ‘risk alienating big-spending …