Enhancing Creativity: How Generative Artificial Intelligence aids Graphic Design in 2024.

Enhancing Creativity: How Generative Artificial Intelligence aids Graphic Design in 2024.

In recent years, the world of graphic design has witnessed a significant transformation with the integration of generative artificial intelligence (AI). As technology continues to advance, AI’s role in the creative process has evolved from a mere tool to a true partner in the design journey. In 2024, graphic design businesses have begun to realise the immense potential of generative AI in streamlining workflows, boosting creativity, and delivering stunning results. This blog explores the various ways in which generative AI is proving to be an indispensable asset for graphic design businesses in the present and future.

Read more

How to get the most out of your briefs.

A good creative brief can be written in lots of ways. Each company is different and will approach it based on their own outlook or brand profile. Although there are no set rules to ensure a great brief, there are some key factors you should consider in coming up with a masterpiece. The most important details to pay attention to in the process of writing a creative brief are: WHAT ROLE DO YOU INTEND THE BRIEF TO PLAY? In other words, what do you desire to achieve in such a kind of communication. This is a very crucial factor in brief writing. In fact, it is the motive/driving force behind coming up with a brief. What is so unique about your idea and how it is different from what your competitors…

Read more

Supermarket range reviews ‘risk alienating big-spending brand shoppers’.

There’s an interesting research piece in ‘The Grocer’ this week by Shopper Intelligence that underlines the power of ‘Brand’. Listen Creative have years of experience assisting producers win contracts with Category Reviews for major retailers. From strategy to NPD design, presentation and short films, we get your point across. Supermarket range reviews ‘risk alienating big-spending brand shoppers’ Sweeping range reviews such as Tesco’s Project Reset risk alienating shoppers who are prepared to spend more on brands and are attracted by promotional activity, according to a major new survey shared exclusively with The Grocer. Consultants Shopper Intelligence, in collaboration with the British Brands Group, carried out research involving 124,000 post-shop interviews. The data compared shoppers who bought a brand and those who bought…

Read more

Listen carefully we have the Solution

Delivering brand owners an expertly, executed service, covering all aspects of FMCG packaging. Packaging | POS | Promotional Campaigns | In-Store | Digital | Press | Advertising We understand that each of our clients have unique commercial objectives, needs and challenges. As such, our business is configured to easily deliver bespoke, highly configurable workflows – we don’t do ‘one-size-fits all’. As many of our existing clients know, our vast and in-depth knowledge and experience allows us to go the extra mile! By Listening to our clients and their needs, we are able to offer what others cannot! Listen Solution becomes an extension of your marketing and branding teams. We always exceed expectations, making sure we proactively respond when you are under pressure.…

Read more

Artwork Production?

Has any category of the design industry changed more over the last thirty years than the dark, mystical and often misconceived field known as artwork? If so, how has it changed? Interesting questions!If you ignore the cutting edge web development vocation, linked with the advent of the world wide web and internet, a faction that most commonly doesn’t have an end result involving a printing method……probably not! On the other hand, you could argue that any information relayed on a screen, be it a laptop, TV or mobile devise needs to be formatted and laid out for maximum visual appeal, even if it will never appear in print!So, is this artwork, creative typography or a design layout and if so where, if…

Read more

Made You Look Documentary Screening

This time last week, we came back to our studio that was full of debate (more than usual anyway), this was because I was involved in helping to organise a screening of ‘Made You Look’; a documentary highlighting the current UK Graphic Arts scene. The film was screened via Our Screen at FACT cinema in Liverpool, after a push from Emily Salinas, IIan Sheady and myself. It was through this promotion that the producers from Look & Yes got in touch and asked if we would like to organise a Q&A after the screening of the film. We jumped at the chance to get more involved and between us organised a panel that consisted of creative talent from around Liverpool: Ken Bullock (Sign Writer), Ian…

Read more

Anyone for Coffee?

Scott’s been screen printing again! Take a look at this process video for his latest poster, using coffee as a medium! Bet you’ve never had a poster with a caffeine content before. He’ll be flogging them from his stall at Manchester Print Fair this weekend if you’re about. Coffee Screenprint from scott duffey on Vimeo.

Read more

Interested in exhibiting? How to get started..

Listen Creative’s Nik Davis explores how exhibiting through collaboration can pay dividends, particularly with an overseas event. October will soon be with us which means that the leading trade fair for the global food and drink industry, ANUGA 2015 is on the horizon. Attended by all those in the business, this impressive bi-annual show is being staged at the revamped Koelnmesse in Cologne and is an extravaganza not to be missed. Bringing 10 trade shows into one event, ANUGA attracts 155,000 trade visitors over 4 busy days.  With 90% of visitors* involved in their companies’ purchasing decisions you can rest assured they have real decision-making authority.  If you are in food and drink, this is an event for you.  ANUGA only permits trade visitors…

Read more

A day through the eyes of Scott Duffey

Our resident multi-talented illustrator/designer/webby, Scott Duffey, has been featured on the awesome Thunderchunky website in the newest episode of the ‘Day in the eyes of’ series. He features alongside a load of other artists and designers who show us what they get up to in a normal working day. Scott’s blog describes everything from his walk to work to getting home to find Pip (his pooch) on the sofa. See more from the rest of his day on the Thunderchunky website.

Read more

IS YOUR FOOD PACKAGING LEGAL?

If you are in the food industry, you should know your allergens from your pears; your beans from your beers and your nuts from your nasturtiums, but with changing regulations regularly coming into effect it is hard to keep up with them all. In December 2014, new legislation (the EU Food Information for Consumers Regulation No. 1169/2011) came into force which requires food businesses to provide allergy information on food sold unpackaged, for example, in catering outlets, deli counters, bakeries and sandwich bars.  EU FIC will make nutrition labelling mandatory for the majority of pre-packed foods from 13 December 2016. Let’s not forget that since April 2015, rules on country of origin and freezing information for meat from sheep, pigs, goats and…

Read more

OFFF Barcelona Review

Last week, Listen’s own Scott Duffey had the pleasure of attending the fantastic OFFF festival in Barcelona. OFFF is a design festival/conference which travels the globe. OFFF boasts a wide variety of speakers, who all excel in their fields, talking about their commercial work or self-initiated projects and how they go about completing them, discussing the process from start to end.

Read more

The Design Jones Podcast

We are delighted to announce that one of our colleagues, Scott Duffey, is being featured on the new, up and coming design podcast ‘The Design Jones’. Senior designer Scott will be discussing the varied and engaging work he undertakes in the Listen Creative design studio, based at the Albert Dock in Liverpool. The podcast will cover many interesting aspects of studio life, including Scott’s personal viewpoint of what it’s like to be part of a busy design team, how he became a valued member of the Listen Creative line-up and his thought provoking assessment of the future of design in the great city of Liverpool. Life outside Listen Creative is also examined and we learn a little of Scott’s personal interests and…

Read more