Ian Parnell

Chief Executive Officer

With 35 years of hands-on management experience, Ian has held executive positions in finance, sales, marketing and consulting, with a number of the world's largest companies including Royal Bank of Scotland, Lloyds Banking Group, Hewlett Packard and IBM.

Providing a diverse business acumen gained during his years in Financial and IT services, Ian is committed to helping our clients deal with the ever changing challenges that businesses face today.

Ian leads The Listen Group and has boundless energy and enthusiasm for working with our clients to help you succeed, he shares in your desire to grow and to be the best.

When outside of work, Ian likes to spend time with his family. A sports fan, he is also a foody™ and continues to refine his skills in the kitchen.

Much More Than Just A Creative Agency.

With over 44 years of industry leading expertise, the team at Listen have developed an enviable track record of providing consulting and marketing services together with leading design services that bring success to our client's brands. Listen has deep roots in Liverpool, starting out in 1972 with clients such as John West Foods and SPAM, both of whom, are still benefiting from our experience and creativity today.

We specialise in Helping Clients Succeed. Our clients choose us to work in partnership with them because we consistently deliver on our promise to provide solutions that exceed their expectations, they trust us to get it right. Every time.

Listen are an outstanding partner of John West Foods and have been for 43 years.

Paul Cottam - Export Sales & Marketing Manager

We're proud to have worked on many household names. One that has grown with us for over 42 years is John West Foods for whom we've designed literally thousands of lines in dozens of languages. We've then dispatched our artwork to printers from as far afield as Russia to Libya and Holland to Cyprus.

Our History.


Established in 1972, The Listen Group has proud origins servicing clients in the FMCG design sector. Synonymous with leading brands such as SPAM, John West, PZ Cussons and Turtle Wax, our cutting edge design and creative team still lead the industry today.

Almost 50 years on, a lot has changed, The Listen Group has evolved and now provides our clients with services that help meet the challenges of the ever changing commercial world we live in.

We have a proven track record of helping businesses grow their markets and profits. We bring together the visionary enthusiasm of entrepreneurs, the strategic thinking of business consultants, the tenacity of mature sales and marketing professionals, the creative skills of a branding and design agency and the technology expertise of an IT services group to provide a unique integrated set of services that will give you a decisive edge over your competition.

Our Mission.


To be your first choice provider of business growth services at affordable prices, working in partnership with you to help your business succeed.

We bring together a highly skilled set of professionals with multidisciplinary skills, encompassing business consulting, competitor analysis, demographic research, brand design and positioning, web design overlaid with hands-on sales and marketing services.

All of the Listen team are geared towards increasing your business profitability and efficiencies, raising your companies profile and giving you a decisive lead over your competitors. The Listen Group delivers results for your business.

How Do We Achieve This?


Helping Your Company Realise Its True Potential.

The Listen Group has worked with many start-ups, small businesses, large organisations in both the private and public sector and with numerous e-commerce businesses.

We are proud to have succeeded in allowing our clients reach new heights, be it through distinctive branding and design, cutting costs within your supply chain or increasing efficiencies, you can have confidence we will find a way to help you succeed.

Exceeding Your Expectations


The Listen Group is dedicated to providing our clients with the highest levels of advice, service and support, we always endeavour to exceed expectations.

The Listen Group make it our priority to care about our clients and their aspirations by providing an easy to understand service that is based on our values of trust, honesty, integrity and mutual profitable success.

Contact Us

We love to listen so give us something to listen to.

Call us now for a FREE consultation to identify how we can fast track your business’ success with our strategic business growth, branding, web design and marketing services.

35 The Colonnades, Albert Dock, Liverpool L3 4AA
t: +44 (0)151 706 0741
e: info@listencreative.co.uk

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